When we talk about the beer industry, bottle label printing plays a key role in reputation building and distinguishing products. The beer industry features some players whose products have managed to prove this point empirically. Despite being among some of the best quality beers, the dismally failed to make an impression on target . One thing that influences all failures we are going to look at, has been been the lacklustre labelling.
This brief read touches on 3 craft beer and specialty brew brands that failed to penetrate the market, despite fine quality and prolonged presence in the market.
1. Lone Star
Lone star tops the charts of the beers that have been blatantly ignored by consumers. Anyone who has had an opportunity to taste this beer would agree that it’s not that bad a beer. The reason why people still derive satisfaction and pride from chiding it, draws from its rather unimpressive labelling and a general appearance that just doesn’t stand out. Or probably, the name itself is jinxed, which has made the Lone Star a ‘lone’ star in every sense.
2. Old Milwaukee
An old girl that tastes typical and is unduly underrated. Considering the price, taste and appeal, this beer is definitely better than what most people think of it. Many old age beer lovers don’t understand why they even have to defend Old Milwaukee, because it doesn’t need any defending with fancy marketing. It has a typical taste that appeals to taste buds of people who like their drink strong.
3. Pabst Blue Ribbon
Two common assumptions rampant about PBR drinkers: first, if you drink PBR, you got no flair for taste. Second, you are a hippie who wanted to drink it just because no one else was drinking it and you wanted to be the guy who doesn’t go with the flow. In all sincerity, the brand wouldn’t have been the disaster it ended up being, hadn’t it been for the rather stale labeling that probably would have fared well during the 60s. 50 years too late.
Though the company isn’t too aggressive with marketing, it has managed a group of loyalists who could see beyond its dated labelling and prefer PBR for its taste. In fact, even President Obama couldn’t resist ordering a PBR during his campaign in North Carolina. The most powerful man in the world didn’t feel ashamed to publicly state his choice of beer i.e. PBR – which speaks volumes about its quality as a beer, yet couldn’t change much as far as its demand is concerned.
What is evident from the analysis of these three brands is that the success of any beer not only relies on its quality, as a fair share of how they fare in the market is attributable to their labeling. When it comes to the beer industry, fortunes are built on vigorous branding efforts that separate your products from clutter. There are lots of beers that don’t come close to any of the three discussed in terms of quality, yet they have managed to craft solid reputations.
Should you wish to learn more about label printing and how it influences your business, feel free to contact our team of experts.