Similar to food businesses, pharmaceutical manufacturers need to ensure that their product meet stipulated FDA labeling guidelines. Though FDA currently regulates cigarettes, tobacco, and smokeless tobacco; products such as e-cig, e-juices, gels and water pipe tobacco have recently come under FDA scrutiny. According to recently a proposed regulation, manufacturers of e-cig products may soon be required to modify their packaging. Meanwhile, the manufacturers can stick to some basic guidelines to comply with the rules. We give you 3 vital tips to act smart with your e-cig shrink sleeves packaging without sacrificing its appeal.
1. Learn the Information to Include in Labels
Include standard warning related to your product in your label so that users are well informed about the product and you comply with the labeling guidelines. Here are some basic information you should mention while labelling e-cigs and e-juices.
- The legal smoking age to purchase and use
- Keep out of reach of children and pets
- May contain nicotine, which is known to be a highly addictive substance
- Do not drink or ingest
- Toxic if swallowed
- Dangerous when come in contact with the skin
2. Use Bright Signs to Reinforce Warning Messages
Using bright graphics make it easy to draw the attention of your potential customers to the warning statements. Although it is the discretion of the manufacturer to use the warning graphics, we suggest to use them to send a clear message to your customers and enhance your credibility.
3. Don’t Go Overboard with Information
Although providing product information to your customer is essential, business owners need to ensure that they are not cramming their product with excessive text, as it would leave less space for the artwork diminishing the appeal of the packaging. We suggest that you square out your information at one place so that you can utilize the remaining space for artwork in order to make the packaging appealing. As e-juice labels are quite small, we recommend you to print the label in the actual size. Resizing the artwork or the text may distort the appeal of the packaging.
The Way Forward
As there may anytime arise the need of modifying your e-cig label due to proposed FDA guidelines, it makes sense to go for flexible label printing. Shrink sleeve packaging for that matter makes an ideal choice as it can be easily modified and offers enough space to mention adequate information. So when the need to change the label arises, all you have to do is use a new spreadsheet and give your product packaging a new up-to-date information. If you wish to learn more about shrink sleeve packaging and other options for e-cig products, feel free to connect one of our representatives for a no-obligation free consultation.