Product packaging has undergone significant changes and amidst all the improvements, shrink sleeves printing continues to grow at a faster rate as compared to any other labeling format. Brands aiming to make a big splash in the market consider shrink sleeves printing as an appropriate option. Shrink sleeves are, however, considered more expensive, especially in the beginning when the print runs are low.
Shrink sleeves provide three hundred and sixty degree space to add captive design elements and valuable product information to market a product in an effective way. There are many factors that need to be considered before you decide the type of label printing that will be appropriate to market your product. Here are some of the key points you need to consider before you choose shrink sleeve printing.
Points to Consider before you Choose Shrink Sleeves printing
Does the product have a contoured package?
Shrink sleeves printing isn’t recommended for products that don’t have a contour. If the product does not have contours, you may add one or two adhesive points. The operation is not complicated but the adhesive might have an impact on the quality of packaging as it may not deliver the expected experience to consumer.
Can you take the risk of going clear?
While you may be easily tempted to go for clear printing but there are some points that you need to consider before you make the final decision. Clear packaging might look attractive but it may also highlight the imperfections in the product. Things such as less-than-perfect clear substrates and low-quality material are easily visible through shrink sleeves labeling.
Can you achieve error-free printing?
If the label has more elaborate and precise graphics, it has less margin for error. A little-off position of the shrink, for instance, might be noticeable to the buyer, leaving a bad impression. It is advisable to avoid proportional graphics, realistic photographic scenes and geometric shapes on the labels if you opt for shrink sleeves printing.
Are you willing to spend more?
The base material cost involved in shrink sleeves printing at a mass level might be less but the cost of processing and labor is quite expensive. The various steps involved in the process such label printing, preparing and processing increase the overall production cost.
Do you need a tamper-evident packaging?
Shrink sleeves labeling is ideal to provide a tamper-evident packaging if the product opens from the top. Manufacturers of fizzy drinks, juices, mineral water and other drinks choose shrink sleeves because of its tamper-evident advantage.
Shrink sleeves printing provides a vast canvas for branding, shelf impact, marketing and display of product information, but it might not be the ideal printing technology for your product. It is always better to give thought to the pointers discussed above before coming to a conclusion.