People in the US savor the distinctive flavors that various bottled spirits offer. The staggering sales volume of 26.1 million containing primarily 9 liter cases for the prominent brand Smirnoff in 2013 is an obvious testament of this fact and to ‘how much’ and ‘how freely’ these people relish distilled spirits. Much of this enjoyment owes its credit to Alcohol and Tobacco Tax and Trade Bureau — better known as TTB, as this body ensures that companies manufacturing distilled spirits adhere to the required labelling guidelines. By preserving the integrity of alcoholic beverages, this government agency prevents consumers from any possible deceptions and takes pride in its mission to “Protect the Public”. So, how TTB does this?
TTB: Strategies to Ensure Safe Drinking
Every company has its own set of marketing strategies on the basis of which it designs and prints its labels. Whether you use custom label printing, or adhere to standard labels on your product, you can’t omit the mandatory commitments. In the case of distilled spirits too, a company must provide customers with every piece of information through its label that is used to identify a product and know more about its quality and other characteristics.
TTB fulfills this objective, through its product integrity field investigations that usually entail an all-inclusive chemical analysis. The government agency, usually, reviews over 100,000 alcohol labels to ensure that they adhere the rules about the information necessary for the consumers. Some of its regulations include:
- Types of distilled spirits such as gin, vodka, tequila and rum be bottled at no less than 40% alcohol by volume.
- Products such as liqueurs, specialties, and cordials may be bottled at an alcohol content lower than 40%.
Distilled Spirits Labels: Helping Your Purchase Decision
The information present on the bottle of an alcohol beverage is all that facilitates your buying decision when it comes to making a choice. TTB regulations require alcohol manufacturing companies to include certain ‘MUST HAVES’ on their product labels to help customers make an informed decision. Though, TTB regulations can be quite detailed when it comes to printing information the labels of distilled spirits, we list information that help you strengthen your fundamentals about distilled spirit labeling requirements.
Name of the Brand – Informs you about the origin, identity, age and other features of a product.
Name and Address – The label must have the name and address of the importer or bottler. This could also be the address of the bottler’s principal place of business instead, if that is where the product was bottled.
Alcohol Content – Describes the percentage of alcohol in volume. Statement about alcohol content may be shown additionally in degrees or proof as well.
Health Warning – All bottles containing 0.5% of alcohol or above volumes must display this panel to help people make choice between products.
Country of Origin – Both the TTB and U.S. Customs and Border Protection require alcohol manufacturers to include a country of origin statement on imported distilled spirits.
Net Contents – Net content of the bottle must be displayed in metric units. Bottling sizes include 1 L, 1.75 L, 375 ml, 750 ml, 200 ml, 100 ml, or 50 ml.
Class/Type Designation – Relates to the various spirits such as gin, vodka, tequila and rum available in the market. Every brand label must accurately define the product through this information.
Labelling a distilled spirit rightly is not only essential to keep your buyers informed about the whereabouts of their purchased product, it is also a must for alcohol beverage manufacturing companies to mitigate compliance risks. Owing to this reason, it is of paramount importance to always seek a professional company for your labelling requirements if you manufacture distilled spirits. Such companies have experienced staff and latest technological printing tools to help your product not only get that appealing ‘shelf look’, but also ensure that your label marketing strategies abide by the law to help consumers become informed buyers at the same time.