There’s no doubt that in today’s increasingly-competitive business environment, unique marketing materials enable you to stand apart from your competitors and pique the interest of current and potential customers. As a business, your goal should be to stand above your competitors. From small to large, standard sizes or distinctive shapes, labels and stickers are a great way to promote your business. As part of product packaging, labels also work well as an additional form of marketing and advertising your products or services.
What is Flexo Printing?
Flexography, also called “flexo printing”, is a versatile and adaptable means of handling large scale reproduction of images and text on product labels. It is a modern version of letterpress, which can be used on almost any type of substrate, including plastic, metallic films, cellophane, and paper. Flexographic printing is, therefore, considered to be the ideal solution for printing pressure sensitive labels in various industries, such as food and beverages.
The array of effects it creates and the high speed at which it can print large volumes of labels, separates flexo printing from other forms of label printing. Again, the flexo printing process demands state-of-the-art flexographic presses to attain optimal print results and meet the specific needs of the label product.
Reasons to Choose Flexo Printing
1. Perfect Balance of Durability and Safety
The US Government requires food packaging containers to be printed with ink that does not wash away. Most food packaging are made of plastic, cellophane or other non-porous materials to which traditional inks won’t adhere. Flexo printing ensures that the print is bonded to the surface, thereby reducing the probability of deterioration, ensuring regulatory compliance as well as consumer safety.
2. Array of Ink Choices
Flexographic printing technology offers many ink choices depending on the application and surface to be printed. Solvent-based solutions are best suited for plastic, wallpaper, and other commercial purposes. Water-based inks work well on more porous materials such as paper and cardboard.
3. Exacting Ink Control
Problems with ink distribution can destroy a printing run completely. This, again , will blow off your savings, costing you thousands of dollars. Exacting ink control is one of the best advantages of flexographic printing, and it’s typically handled by either a fountain roll system or doctor blade technology.
4. Print on Porous and Non-Porous Surfaces
Nowadays, companies are no longer limited to cardboard, paper and fabric when printing images, which makes flexographic printing the right solution to meet their needs. A lot of consumer and commercial goods use this technology.
5. Create Many Images with One template
Flexo printing is good inasmuch as it ensures that the plate created during the printing process is durable and offers consistent image quality for every print. Every copy created is an exact replica of the previous one, and your first reproduction is the same as the last. Wonderful, isn’t it?
6. Ideal for Solid Color Printing
One of the flexographic printing is its ability to generate solid colors on both porous and non-porous substrates. Again it’s edge lies in that the ink used in flexo printing dries up quickly and saves a lot of time.
7. Capable of Printing Continuous Patterns
The rotary operation and consistent ink control of flexographic printing enables you to print the same design over and over without interruptions in the pattern, which partially explains the reason why flexography is the preferred choice, when it comes to bulk productions.
The Bottom Line
As a business aiming to thrive in today’s increasingly competitive markets, you need to care about how your labels are printed, and the impression they make on prospective customers. Flexo printing ensures that your labels are of a high quality, and have the right design, layout and colors. Lewis Label Products is one of the leading flexo printing companies in Texas, known to provide impeccable work quality on all types of labeling requirements. Should you have any question or wish to learn more, feel free to contact one of our label design and printing experts.