Labelling is the key to success for every consumer product. Labels not only act as a tool to beautify products, they also inform consumers about various components and legality of the product. The importance of labelling increases when it comes to products such as liquor that is under the direct jurisdiction of Alcohol and Tobacco Tax and Trade Bureau or TTB of the U.S. Department of the Treasury. According to the guidelines of TTB, liquor labels need to contain information quintessential for awareness and knowledge of consumers. In this article, we discuss the details that need to be included in the liquor labels. Let’s begin.
The brand name, used by manufacturers or importers of alcoholic beverages to market their product, is the most well-crafted and created information that a liquor label highlights. As per the TTB, brand name must not mislead or confuse consumers regarding the identity, origin or any other characteristic of alcoholic beverages.
Name and Address of the Importer or Bottler
Liquor label needs to mention the name and address of the importer or bottler of alcoholic drinks. Importers are authorized to mention the principal place of business instead the place where bottling of the liquor originally took place. Importers are also authorized to use their trade name instead of operating name.
Liquor beverages are largely differentiated on the basis of alcoholic content present in it. Thus, it is the responsibility of liquor drink bottler to mention the degree of alcohol content in the drink. The volume of alcohol content is expressed in percentage on the liquor label. The net content of liquor needs to be mentioned in metric units of measure such as L or ml.
Statement of Health Warning
A health warning needs to be mentioned on liquor labels of the beverages that contain more than 0.5% alcoholic content. With health warnings, responsibilities such as ‘Don’t Drink and Drive’ need to be also published.
Country of Origin
As per the regulations of TTB and the United States Customs and Border Protection laws, the country of origin of alcoholic beverages needs to be mentioned on the label of the bottle or can of the alcoholic beverage. Country of origin is mentioned in the form of ‘Produced in’ or ‘Product of’.
Type or Class of Alcoholic Drink
The liquor label needs to clearly state the type or class of the alcoholic drink. TTB regulations specifically says that ingredients and processes used to manufacture variety of alcoholic drinks such as vodka, gin, tequila, and many more varies at large, therefore, it is essential to mention the type or class of alcoholic drinks on the label.
Along with the attractive labelling on the liquor bottle, manufacturers or importers of alcoholic beverages need to inform consumers regarding the issues, which directly affects the health of consumers. Through right liquor labels, importers or manufacturers of liquor products may mention all information that are essential as per the federal laws and regulations.