“Wine is fashion, and beverage aisles are our runway. Wines, like fashion, have reached a point where marketing and merchandising play as important a role as making the product itself.” – Paula Sugarman, Liquor Label Evangelist
Winemakers, these days, are looking for innovative ways to consolidate brand equity and reposition their products to appeal to today’s progressive customers. An effective marketing strategy to attract the attention of customers is using attractive packaging and labeling. That is because colorful and expressive layout designs of liquor labels and packages always have a direct psychological impact on consumers, and their purchase decisions.
Unique and attractive labels grab the attention of the consumers. Barring acclaimed brand names, it is the aesthetic appeal of the wine label that creates the first impression, playing a key role in driving sales. The highly competitive and diversifying wine market makes it difficult for brands to differentiate themselves from others. In all cases, a liquor label acts as the marketing billboard and therefore, it is necessary to ensure it is designed to appeal to the target customer.
We discuss four major components of packaging and labeling, which decides the future of wine-economics. Let’s begin.
Components on Labels that Catch Buyer’s Attention Design
A recent study shows that consumers are attracted to products that are more graphically focused and have vibrant colors. That’s one reason why brands using creative labels find it easier to gain prominence and attract the attention of the consumers. Modern label printing technologies, such as flexographic printing, is a perfect solution to design wine labels that stand out from the clutter.
The next important factor that attracts the attention of the consumers is the color of the labels. Using one or two colors and bold decorations to highlight the name of the wineries in the front label is a thing of past. Bright colored wine labels are used to invoke consumer interest and differentiate the product. Label printing technology, such as shrink sleeves, is used to customize package colors.
There are numerous products available in the market and consumers don’t have the time to read lengthy product details. Innovative ways are used to provide the necessary information about a product in an attractive way. Liquor label printing technologies such as flexographic or cold foil printing make it easier to provide information about the product in an attractive way.
The Way Forward
Wine-economics is witnessing a phenomenal change, with most winemakers struggling to strengthen brand equity and reposition their products. Market conscious packaging and labeling, however, have emerged as the potential solution and an instrumental marketing tool to grab the attention of the customers and carve a niche. Technological advancements in label printing have further made the task of attractive packaging and labeling easy and affordable. If you seek to enhance the brand appeal of your product through advanced liquor label printing services, all you need to do is get in touch with one of our representatives.