Packaging and labeling have become an important tool to market and reposition any consumer product. Especially, when it comes to nutraceutical products, packaging and labeling are the key to success. An apt packaging and labeling, clearly speaks about the quality, health benefits, ingredients and other components that a consumer wants to know about nutraceutical products. In the competitive market flooded with numerous products, the proper and voguish packaging and labeling gives an opportunity to nutraceutical firms to market, enhance brand value, and bring products close to consumers.
In recent times, advancements in the packaging and labeling due to change in consumer behavior and technology have added flair to nutraceutical products. In this article, we discuss how innovations in packaging and labeling technology have set the future of packaging of nutraceutical products.
Direct Connect with Customers
The quality ingredients and usage of nutraceutical products need to directly speak with customers. However good your product may be, it will not grab the deserved attraction of your potential customer until the product itself directly connects with the customer’s psyche. Recent packaging and labeling innovations through pressure sensitive technology are efficient enough to customize packages of products and describe every aspect of a product that a consumer wants to know. Uncluttered designs and detailed information about a product is easily customizable in packages through shrink sleeve labeling technology.
Detailed and Accurate Information
All the information about nutraceutical products published on the nutrition fact panel of a product needs to be detailed and accurate. Detailed and accurate information builds the credibility of a product, whereas sloppiness destroys it. However, for nutraceutical firms it’s not always possible to provide each and every piece of information about a product through packaging, –the recent trends in packaging and labeling solution–however, in the form of shrink sleeve industrial label printing has made it convenient for manufacturers to give a detailed description about all the nitty-gritty of a nutraceutical product.
Maintain Environmental Equation
Nowadays, consumers are much more aware of the impact packaging has on the environment. It has therefore become important for nutraceutical manufacturers to maintain environmental awareness while packaging their products. Green solutions such as tetra packs, the use of sustainable materials in package designs, and switching from plastic to paper packaging, are few alternatives through which nutraceutical companies may easily solve all the qualms related to adverse impacts of packaging on the environment.
The Way Forward
Repositioning and adding brand value to nutraceutical products is a serious marketing challenge for many firms, which can be adequately dealt with, through a proper packaging and labeling strategy. Packaging and labeling solutions that directly brings products out of shelves and grabs consumer attention and maintain an environmental equation are the future of packaging nutraceutical products. If you have any qualms related to packaging of any product, feel free to consult our packaging and labeling experts.