When the Australian wine producer, Jacob’s Creek, launched its new label, the aim was to bring together the elements that reflect the current direction of the brand. The new label was launched with the aim to modernize the brand and retain the heritage. Such is the impact of the label that even the established and oldest wine companies pay close attention to what the company is showing to buyers and how they will perceive it.
Every wine lover, whether a connoisseur or an imbiber cares about the label and considers it to be a buying guide. This may be one of the reasons why a wine bottle with a blue label turns off the buyer. An appealing wine label is the greatest sales tool for a winery. When the wine is displayed on the store shelf, it is not the taste but the label that speaks for it. Irrespective of how premium the wine is, you need to present it in an attractive and desirable way. This is where a label printing services company comes into picture. You need to take the help of experts in order to come up with a wine label that attracts the interest of the consumers.
The Art of Wine Label Designing
What Are the Labels You Need to Avoid?
The first and foremost step to come up with a good label is to identify the worst labels that failed to impress the buyers. There are instances when some of the labels couldn’t attract customers and became a barrier to the sale despite the quality of the wine. The reason may be poor design or failure to evoke a sense of quality considering the price of the wine. It is essential to pay special attention to the type of printing, color combinations that you need to use to grab the attention of the buyers.
What Is Trending in the Industry?
While designing the labels, it is advisable to check out the latest trends that are taking the market by storm. Gone are the days when wine labels were influenced by European countries and the bottles had a conservative look and feel. The U.S. market in the recent years saw a surge in the number of brands presenting their wine bottles with colorful and non-traditional label. From stunning labels written in Braille to colorful geometrical designs, brands are taking a step further to come up with creative labels that are fun and attractive.
What is the Price of the Wine?
It is a common notion that simple labels are suitable only for cheap wines as the buyer is more focused on the price. The label designers, however, need to understand that a simple design might work well even for an expensive wine provided they use better quality of paper and printing as compared to the cheaper ones.
What Colors Aren’t Ideal for the Label?
Colors have a huge influence on human emotions, which is the reason why luxury brands use white, gold or silver to reflect a feeling of sophistication. If you are designing a label for red wine, settle for deep jewel tones and shades of red. Opt for fresher colors such as orange and yellow for labels on white wine.
Beautifully designed wine label not only has the power to make a bad wine more salable but also makes a good wine look worth the price. A label designer needs to pay close attention to design elements, consumer behavior and how the brand positions itself in the market to come up with something that makes the drink more desirable.