In today’s capitalism driven world, customers are always looking for choices, no matter what they need to buy, with food products being no exception. Excessive options, however, often lead to confusion, and unless your product has what it takes to attract the buyer’s attention, its chances of being picked off the shelf are bleak. Product packaging is no longer limited to providing information about the contents, as it serves as a key instrument in communicating with customers. Whether we talk about beverage labels or frozen food packaging, eco-friendly, attractive and emotionally stimulating labels are redefining consumer behavior.
Therefore, to help you align your products with the demands of tomorrow, let us take a look at four trends in packaging design that will dominate consumer market in 2016.
For ages, storytelling has been an effective mode of gathering the attention of the masses, and the present is no different. Businesses have the opportunity to communicate and connect with prospective customers through the art of storytelling. By using storytelling, businesses can share their product’s history, uses and key features, in an engaging manner. These days, storytelling is a persistent in beverage labels, especially wines and other aged drinks.
2. Bold Designs
Everybody wants to make their product look different, and easily recognizable in the market flooded with similar products. To attract customers, the packaging of a product must not only be tastefully designed, but should also have a clean and bold shape. That explains the reason why packaging and label designers are coming out with unconventional designs that are visually striking – thanks to high color contrasts and plausible detailing.
3. Transparent Labels
Transparent packaging to showcase the product in another creative packaging trend expected to soar in 2016. Many a time, shoppers hesitate to buy a packaged product due to past experience in which they found discrepancies in what they saw or expected, and what they received. They, therefore, are more likely to go for a product with a transparent label, as it would allow them to see and get a visual feel of the product, before they pay for it. In addition, transparent labels not only infuses trust, but may also cost less compared to solid labels.
4. Eco-friendly Materials
Considering the sorry state of Earth’s ecological balance, eco-friendly products and packaging materials are the need of the hour, and you can expect to see a lot more of them in future. The concept of using eco-friendly materials to pack products is a new trend in packaging of food and other FMCG products, such as cosmetics and clothing & accessories. Packaging designers and manufacturers are using these designs to show their commitment towards environmental concerns, which establishes them as a responsible corporate citizen.
The ideas and concepts behind packaging and labelling keep evolving with time. Labels not only display product information, but also help in making an emotional bond with customers. Therefore, any business that aims to thrive needs to focus on the presentation of its products, as quality alone may not suffice in today’s increasingly competitive environment. To help, they can choose from an array of printing technologies such as flexographic label printing, film printing, cold foil, hot stamp and more, to create an impressive presentation of their products.
If you have any questions related to labeling and packaging, feel free to contact our experts for a no obligation free consultation.