Since time immemorial, the market has witnessed the entry of diverse products catering specifically to men, such as razors, aftershaves, hair gel, cigarettes, beer and more. Life to the contemporary men, however, is much more than just shaving, smoking, and styling hair. The 21st-century man is not afraid to help out with grocery shopping, cooking, babysitting, and are so much attuned to technology. Here are 3 proven packaging ideas to make any product packaging appeal to the male psyche.
Revisit Men in Black
Have you ever wondered why most packaging aimed at men is black in color? It is because black is regarded as the color of strength. Needless to say, all men want to be associated with strength. Besides, we have seen a dramatic transformation in food packaging, as more emphasis is on highlighting protein rather than fat or calories when marketing products to men. And since protein is building a block of muscles— a metaphor of strength, it is likely to appeal to men.
Explore the Wild Side
Keeping aside the moral and ethical argument about the modern meat production, there is definitely something more to man eating meat than simply getting protein (need not to mention ‘strength’) out of it. Since antiquity various cultural groups have believed that eating an animal endows the eater with the traits of that animal, be it speed, cunning, strength etc. No matter whether the modern man has inherited more rational and scientific thinking, he still doesn’t mind equipping himself with aggression and strength of wild animals to help them tread through the urban jungle.
Go Tech Savvy
Men more often than not like to take control of his surroundings. They like things associated with them to be extra smart and challenging. They are always inquisitive to find out the technicality behind everything. So not surprisingly, today, the visual and tactile aspect of packaging technology, for instance, Flexo printing, is popularly used in wide range of packaging for men. Scientific and mathematical symbols, codes and grids, highly engineered materials have become a common feature on product packages.
Men come in all shapes and sizes just like women and kids, and when it comes to product packaging, alpha males want more than banal packaging that doesn’t appeal to their Herculean ego. Manufacturers have already started acting smart in their packaging configurations and the vast majority is already leveraging the benefits of new-age flexo printing that promises the flexibility needed to target multiple consumers.